KnowThis: Marketing Basics Book
$30 for Print (420 pages)
$9.99 for eBook
KnowThis: Marketing Basics, 2nd Edition offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing.This book includes more than 60% new material not found on KnowThis.com.
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- Why We Are So Careless with the Things We Own? (how consumers view the value of products) Harvard Business Review
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- 10 Bold Rebrands That Made A Big Difference (examples of brands that have changed over the years) Fast Company
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- 5 Consumer Trends for 2017 (what to look for in the next year) Trendwatching
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- Pop-up Shops Were Once a Sign of Desperation. Now They're Part of the Business Plan (how retail space is changing) Los Angeles Times